newbrandmedia: branding & design for the social web: McDonald's push healthy image online

newbrandmedia: branding & design for the social web

We have helped some of the world's leading brands engage, interact and build relationships with their customers through creative, user-centered brand experiences. This site showcases some of our work and related press.

McDonald's push healthy image online

Client: McDonald's
Agency: Agilisys
Art Direction: Jonathan Porter

Fast food chain McDonald's is promoting its healthy eating campaign through two websites which endorse an active lifestyle. The websites were designed by technology and business process service provider Agilisys, which has created an online presence for the 'Go Active! Meal' and the 'YumChums' promotions. Amanda Pierce at McDonald's said: "We have worked with Agilisys for over five years and continue to be impressed with their creative capabilities. We hope that our users will enjoy the site and learn at the same time."

» Read full story