Web Design and Usability

Today's communication landscape has never been more saturated or confusing; We have multi channel television, without multi-channel brand communication, we can browse the web on our televisions and watch TV on our web browsers. We have phones that surf the internet and websites that you can use to make phone calls. Unfortunately the opportunity for bad user interface design has also increased as a result.

In recent years, a lot has been said about 'usability' and 'user centric design'. Unfortunately this key element of online design STILL hasn't become as integral to an online brief as it should. This has resulted in bad ergonomics (your customers don't use your site), unclear communication (they don't understand your product), and costly re-builds (Your FD says, "told you so").

Before committing to a design, we employ in-depth research and user-centered design principles to produce useable, elegant and engaging online experiences. Our User-Centered Design approach has been designed and optimized over the last decade to:

• Maximize return on investment by placing the 'user' rather than the 'thing' at the centre of the design process.
• Focus on delivering your brand and business strategy throughout all stages of design and development.
• Facilitate Search Engine Optimization from the initial Information Architecture to the final Web Standards driven XHTML/CSS code development.

View/download our User-Centered Design approach