newbrandmedia: branding & design for the social web: September 2006

newbrandmedia: branding & design for the social web

We have helped some of the world's leading brands engage, interact and build relationships with their customers through creative, user-centered brand experiences. This site showcases some of our work and related press.

McDonald's, we're lovin' it

CLIENT : McDonalds / WEB DESIGN : Jonathan Porter / AGENCY : Agilisys

Client: McDonald's
Agency: Agilisys
Art Direction: Jonathan Porter

Agilisys Managed Services is hosting the newly launched McDonald's 'I'm lovin' it' website created by Agilisys' parent company, netdecisions. The website is part of McDonald's global 'I'm lovin' it' brand campaign and www.mcdonalds.co.uk forms a critical channel to communicate the brand's core values to their customers. The netdecisions' team of designers and customer experience definition experts worked closely with McDonald's to create a refreshed, updated website in line with the 'I'm lovin' it' creative framework. Originally developed in the US, the framework's digital identity was adapted by the netdecisions' team to meet the specific requirements of the UK market and to create a user experience that is fun and engaging.