McDonald's Big Mac Meal Tracks
The worldwide promotion of McDonald's Big Mac Meal Tracks allows customers the chance to redeem an access code printed on the sandwich carton for a song of their choice at Sony's online music store. "Music continues to be at the forefront of our leadership-marketing strategy" Larry Light, McDonald's Corporation president and chief marketing officer, said in announcing the Big Mac initiative.
"...the old structure associating music and branding is crumbling, being replaced and opening up the marketing charms of music to a whole new roster of players."
Join the choir. As music is increasingly digitized and democratized, the old structure associating music and branding is crumbling, being replaced and opening up the marketing charms of music to a whole new roster of players. A growing number of brands that started out with no connection to music are rushing in, using tunefulness to build their brands in a still-proliferating variety of ways. Traditional music retailers are going down the drain. And the game has changed markedly even for record labels and their acts.
- Client: McDonald's
- Agency: Agilisys
- Art Direction: Jonathan Porter
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