• Client: VisitBritain
• Agency: Agilisys
• Art Direction: Jonathan Porter

"...one of the most lucrative contracts in new media"

VisitBritain is the official website of the national tourism agency, responsible for marketing Britain worldwide and for developing England's visitor economy. Creative Director, Jonathan Porter lead the creative pitch that won, netdecisions one of the most lucrative contracts in new media in 2003 - The initial deal, worth around £.5m, coincided with the rebranding of the British Tourist Authority to VisitBritain.

Jonathan continued as lead designer of the ‘blueprint’ design templates for Tridion [PDF], the Content Management System for 34 websites in 19 languages including Japanese, Chinese and other non-Latin character sets.

The creative solution provided full support for internationalization and localization, allowing regional providers to access nationwide and international consumer markets.