New Brand Media

Consumers are bombarded with so many marketing messages every day that brand messages are instantly rejected unless there is some form of 'brand participation' by the intended buyer. Rather than seeing this as a hindrance to how brands get their messages across, we should be embracing this new brand world. newbrandmedia was set up to deal with these challenges by enhancing and exploiting the online communication channels that key consumers use every day. We aim to raise awareness, gain trust and ultimately increase sales for your brands.

Jonathan Porter : Creative Director

Expertise: Art Direction, Branding, Interactive Design, Usability.

Jonathan brings over 12 years experience to his role as Creative Director. He has helped some of the world's leading brands engage, interact and build relationships with their customers through creative, user-centered, brand experiences.

'...in-depth understanding of the branding, design and technology challenges that face enterprise-level clients today.'

Head of Design at Agilisys - 2002-2007. Jonathan led the strategic direction, user-centred design methodology, and development of an award-winning ‘Customer Experience Design' team, dedicated to creating world-class brand experiences for McDonald's, NSPCC, VisitBritain and other major clients.

Being at the heart of a revolutionary period in the communications industry has cultivated an in-depth understanding of the branding, design and technology challenges that face enterprise-level clients today. More importantly, the exciting opportunities new media is creating for both organisations large and small.

Career History

2002 - 2007 - Creative Director / Agilisys

"responsible for strategy, management and development of the award winning Customer Experience Design team."

Agilisys is an IT and business process service provider, employing over 1,000 staff world wide. Part of the netdecisions group, Agilisys designs, develops and operates technology-enabled business solutions for some of the world's leading organisations.

As Head of Design, Jonathan was responsible for strategy, management and development of the award winning Customer Experience Design team.

He has experience of over 100+ public and private sector web initiatives from complex business applications to corporate websites.

Fully cogniscent of the entire web development process - including usability, accessibility, user profiling, information architecture, content management, localisation, internationalization, and development (XHTML/CSS/Flash).

Lead designer Visitbritain.com Voted 'World's Leading Tourism Authority Internet Site'	VisitBritain is the official website of the national tourism agency, responsible for marketing Britain worldwide and for developing England’s visitor economy. Jonathan Porter lead the creative pitch that won, netdecisions one of the most lucrative contracts in new media in 2003 - The deal, worth around £.5m, coincided with the rebranding of the British Tourist Authority to VisitBritain. As appointed lead designer of the ‘blueprint’ designs for the Tridion Content Management System behind 34 websites in 19 languages including Japanese, Chinese and other non-Latin character sets. The creative solution provided full support for internationalization and localization, allowing regional providers to access nationwide and international consumer markets. Download Case study - [PDF 398k]
Brand Architect The h&f Bridge Partnership	The h&f Bridge Partnership is a joint venture company between the London Borough of Hammersmith & Fulham and Agilisys. Jonathan was responsible for research, analysis, brand definition, workshops, identity design and the brand launch plan.
Art Director McDonalds	Agilisys Lead Designer on McDonalds account since their first UK web presence in 1999. Responsible for art direction of ongoing campaigns and micro sites including: McDonald's UK Corporate Website (1999, 2002, 2005) Happy Meal Choice micro site Salads Plus campaign World Cup – Red Hot Football micro site and game

1999 - 2002 - Art Director / netdecisions

Recruited as an Interactive designer in 1999 to led interface design projects for heavy systems integration pieces through to ecommerce and web development. Promoted to Art Director, to create new brands and provide creative direction to the netdecisions group of companies and award winning ventures, including:

• The First Resort (joint venture with Centrica, BSkyB and TUI Thomson Travel Group)
• Madaboutwine (a joint venture with Fine and Rare Wines), Produxion (a joint venture with Emap and Channel 5 television).
• WooWho (a joint venture with Carphone Warehouse)
• The TDX Group
• Agilisys
• Fluency

1998 - Senior Designer / Farenden Design Associates

Recruited as a print designer, responsible for design and artworking national campaigns for Tesco, including Computers for Schools 98/99, and World Cup 98. Responisble for artwork and quality control of £1m+ print runs.
Sole responsibility for design, development and management of corporate website.

1998 Calibra Marketing - Designer / Web designer

In this intense deadline driven environment, I was responsible for branding the sister company 'Creative Display' and various Corporate ID projects among the day to day advertising briefs for the automotive industry.

1998 - Neil Straker Creative - Graphic Designer

Produced design & artwork mainly for the publishing sector from brochures to CD-ROM packaging.

 

1995 - University of Hertfordshire

BA Honors Design Representation
Foundation in Art & Design
3 A Levels / 9 GCSE

Seb Duncan: Art Director

Expertise: Art Direction and copy for advertising and DM, Branding and Print Design

Seb cut his teeth on a placement at retail branding company Portland Design Associates before moving to entertainment advertising and retail specialist, DPA Soho in 1994, copywriting and art directing for Sony Music/Columbia Tristar, the BBC and VCI across press, TV and POS.

Five years later Seb moved on to integrated agency Interfocus (then part of IPG) as a Senior Art Director, working on BAA. Because of Seb's brand design experience, he also presided over the brand merger between Lloyds and TSB, art directing consumer DM programs, in-branch and POS material within the new brand guidelines created by Wolf Olins.

As a freelancer Seb handled the Beiersdorf AG account for Mercier Grey, working on Nivea Visage, Nivea Deodorant range and Elastoplast brands. Since 2004 Seb has been running his own agency based in London now billing over 500K.

• Read client case studies and view his work

Stephen Wickstead: Senior Designer, Agilisys

Expertise: Illustration, Brand Identity, Interaction Design, Art Direction.

As Senior Designer at Agilisys, Steve has worked on a broad range of creative projects involving Interface Design (McDonalds, Agilisys), Corporate Branding (TDX, Agilisys, Agilisys Contact Services), Animation (McDonalds, NSPCC) and Illustration (North Yorks, McDonalds, NCP Express). He is currently Lead Designer on the McDonalds account responsible for all stages of the design life-cycle from brief to production. Originally from an editorial illustration background, Steve has had illustrations in all the major broadsheets and magazines.

Ashish Tibrewal : Information Architect, Photographer

Expertise: Information Architecture, Usability, Photography.

Ashish is an Information Architect with 7 years of creative experience in designing user interfaces for some of the leading European and American clients. He started his career working as an instructor of various graphics software from where he transited himself to the booming IT industry. He is currently practicing Information Architecture in one of the leading Asian IT company in Mumbai, India and serving clients across UK and US.

Andrea Berian: Lead Designer, Baigent

Expertise: Art Direction, Branding, Interaction Design, Flash Design, Usability, Photography

Andrea started his career as a Flash Designer and Web Producer and has 8 years of creative experience in designing usable interactive interfaces. Currently Lead Designer at Baigent he is responsible for redefining the boundaries and appeal of the charity sector for clients like Red Cross, Cancer Research, the Church of England and other major non-profit organisations.