Our Approach

New Brand Media’s strategic and creative design services maximise our clients’ return on investment by balancing usability, brand alignment and technological power. More simply put, we design web sites that customers love to use: relevant, pleasurable and useful. Equally important, they serve your business needs, flexible enough to change as markets and technologies demand.

Our approach comes from a decade of web design and development, creating over 200 websites for some of the world’s leading brands. Founded on four key principles, our work is user-centred, business focussed, standards compliant and fully transparent:

User-Centred Design

From day one we use user-centred principles to inform the design:

• User Profiling - identify target users, understand their needs and characteristics.
• User Goals - group, prioritise and optimise the activities of users
• User Journeys - flow diagrams that optimise and develop the established user goals into primary information architecture.

A clear definition of user needs provides an essential reference for validating design decisions, and will accelerate the creative process.

Design for Change - Rapid Prototyping & Content Management

One thing certain in business is change. However, the web is a dynamic creature that can respond to change faster and cheaper than any other medium. This is a good enough reason to integrate content management into your web project, but we have also found that content management tools can play a valuable role when considered and engaged at the earliest prototyping phase.
Providing:

• A visible, evolving content repository from the start of the project that can be accessed, edited and managed via the web by any member of the business regardless of location.
• A model of the content and information architecture that can be tested throughout development.

We will work with you to select a suitable solution that can be deployed quickly and makes managing your site content easy and cost effective for your business.

Web Standards - Accessibility, usability and flexibility

New Brand Media follow web standards for improved usability, accessibility, search engine optimisation & scalability. Using web standards as recommended by the W3C, companies can reduce costs and gain many strategic advantages.

Read more about the W3C standards that are making the web work today and why it makes sense for your business or check out the business case for web standards presentation below.

Maximum Project Visibility

A client extranet will be created and made available for your project.
Our clients find this an invaluable tool for monitoring project status, accessing and storing project files and recording feedback throughout development. We use a range of project management tools from real-time bug-tracking and secure project file access and we like to keep it all in one nice neat place for you.