tag:blogger.com,1999:blog-344530282008-03-16T13:13:00.632ZnewbrandmediaBlogger18125tag:blogger.com,1999:blog-34453028.post-74759335151023286072008-02-19T14:47:00.003Z2008-02-19T14:51:05.127Z

New Brand Media have helped some of the world's leading brands engage, interact and build relationships with their customers through creative, user-centered brand experiences. Thanks to a rapidly growing pool of digital clients, we are looking for a User Experience Designer to join our creative team. With several years experience, your responsibilities will be to plan, structure and art direct

newbrandmediatag:blogger.com,1999:blog-34453028.post-43579850697783577122007-10-25T14:22:00.000+01:002007-11-05T09:24:36.662Z

by ZDNet's Alan Graham I'm a sucker for great design. I live for it and I even write about it on my Med Hed blog. Whether in the tangible world, or the world of Web 2.0, great design (UI or branding), isn't an accident. It takes a lot planning and some really talented people. Don't skimp on this! In this piece I'm going to talk about good design and working with a design firm to help you

newbrandmediatag:blogger.com,1999:blog-34453028.post-5925479857904509952007-08-16T18:24:00.000+01:002007-10-18T11:39:12.926+01:00

Brandwatch tracks your brand quickly and clearly, and then goes into detail - it tells you who is saying what about your brand and why. Where they are saying it and when. It lets you see the context in which your brand is being mentioned and finds the issues raised in connection with it. Which topics are gaining strength and relevance? It can highlight who and what is influential, pick up the

newbrandmediatag:blogger.com,1999:blog-34453028.post-12692236606454898842007-05-13T21:23:00.000+01:002007-05-21T14:30:43.479+01:00

Late last year, Dan Newman of the Wanganui (New Zealand) School of Design submitted his Master's thesis on the subject of "Malleable Branding: Realising the Potential of Online Social Networks and User Generated Content" (PDF, 92 pages). It's not a lightweight read (which is appropriate given its original context), but it does provide a lot of solid background into the effect social media has had

newbrandmediatag:blogger.com,1999:blog-34453028.post-87780485105869928112007-05-13T19:13:00.001+01:002007-05-13T19:16:48.914+01:00

Building for web 2.0 part 2: Brand Design and Designers by ZDNet's Alan Graham -- [Note: This is part 2 of a series I started here] I'm a sucker for great design. I live for it and I even write about it on my Med Hed blog. Whether in the tangible world, or the world of Web 2.0, great design (UI or branding), isn't an accident. It takes a lot planning [...]

newbrandmediatag:blogger.com,1999:blog-34453028.post-90127132583528226962007-05-03T10:41:00.001+01:002007-05-07T01:31:52.261+01:00

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening of the Expo.  Thinking about the future of the social web can be overwhelming - particularly

newbrandmediatag:blogger.com,1999:blog-34453028.post-60561588448814511262007-04-27T19:31:00.001+01:002007-06-11T12:15:19.805+01:00

"Brands are completely exposed in social media,"Who says that elephantine old media can't learn a few new dance steps every now and again? See what we've done for you this week - a bright new look, with this column being pummelled, stretched and contorted into an entirely different shape. Hard-core Web 2.0 types may laugh and accuse us of merely "rearranging the deck-chairs on the Titanic". But I

newbrandmediatag:blogger.com,1999:blog-34453028.post-89941178131824950652007-04-20T00:01:00.001+01:002007-05-07T01:38:18.353+01:00

Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should. This section looks at the discipline of web design, how to approach design as a job, and introduces some mental techniques for increasing enjoyment and success. People approach web sites in very different ways to how we design them They skim pages for

newbrandmediatag:blogger.com,1999:blog-34453028.post-72561453893371147722007-02-07T11:19:00.001Z2007-04-17T09:52:54.630+01:00

I am having a bit of a ramble around the demise of mass media, why it happened in the first place and how our digital world is impacting on what we consume and how. So I came across an interesting book by Lizabeth Cohen - Mumford Jones Professor of American Studies, Dept. History Harvard University. Entitled A Consumers' Republic: The Politics of Mass Consumption in Postwar America. Cohen

newbrandmediatag:blogger.com,1999:blog-34453028.post-32488345640290343652007-01-21T13:09:00.000Z2007-10-19T12:09:03.034+01:00

This page explains in 21 steps how you can optimize your web pages for search engines like Google. First things first: there is no way to cheat a search engine into liking your page better than others. In the end search engine optimization is all about providing quality content (Google loves content!), creating a valid page structure and meaningful navigation, as well as promoting your site to

newbrandmediatag:blogger.com,1999:blog-34453028.post-28628245542476191002007-01-12T08:41:00.000Z2007-04-17T10:35:07.403+01:00

Windows and Linux users maximise to a similar extent, while Mac users are much less likely to maximise. I expected that, but I did think fewer Mac users and more Windows users would maximise. To make it easier to handle the large amounts of screen resolutions, I have looked at width only, and consolidated almost similar widths. Maximisers per screen width Screen width Number

newbrandmediatag:blogger.com,1999:blog-34453028.post-915032292995327652007-01-01T17:37:00.000Z2007-04-17T09:30:19.613+01:00

What do we do now? An understandable reaction to finding a blog post slamming your brand. And a valid one. What are we supposed to do now? How a brand reacts to this question can be the difference between smothering a fire and throwing gasoline on it. Yet many brands fail to respond correctly. And it matters more than ever. According to BIGresearch's June 2006 Consumer Intentions and Actions

newbrandmediatag:blogger.com,1999:blog-34453028.post-1163197012329118162006-11-10T22:06:00.000Z2007-03-14T11:42:31.218Z

"Using HTML as the basis for your wireframing and prototyping can be a quick and rewarding experience with fabulous benefits, including easier user testing, improved client communication, and faster, more effective use of design time." There are many different definitions of wireframes, prototypes, and visual design, so let's start by defining how these terms will be used in this article. A

newbrandmediatag:blogger.com,1999:blog-34453028.post-1161384661759070042006-10-20T23:50:00.000+01:002007-03-14T13:55:27.128Z

That cross-trainer you're wearing - one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying - ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the

newbrandmediatag:blogger.com,1999:blog-34453028.post-15305987687724306882006-06-11T10:45:00.000+01:002007-06-11T12:12:28.371+01:00

Perhaps with the exception of the high-end auto industry, the discriminating nature of "luxury" and the openness of the Internet seem to clash, leaving most luxury brands trying to figure out how to harness the Net's incredible reach to consumers while still maintaining a presence of exclusivity. "...the discriminating nature of "luxury" and the openness of the Internet seem to clash"Indeed, the

newbrandmediatag:blogger.com,1999:blog-34453028.post-72419141167076636752005-12-31T14:28:00.000Z2007-12-14T13:14:34.909Z

Outlook does not provide a command to insert tables or other complex elements into HTML messages, nor does it give you a way to edit the source of an HTML message. The View Source command that you see on the right-click context menu in an HTML message does not let you save any changes to the source back into the message. There are several ways to compose complex HTML messages, though.

newbrandmediatag:blogger.com,1999:blog-34453028.post-1163797891921246062005-11-17T21:03:00.000Z2007-05-06T23:47:06.337+01:00

Although I don't condone the use of CSS hacks, I know that someone may find this useful. I haven't seen this hack (or any Safari hack) before, so I decided to put it out there. In your stylesheet, if you place the pound sign (#) after a semi-colon (;), all styles within those brackets and thereafter will be ignored in Safari. If you are using Safari the background of the box below will be green,

newbrandmediatag:blogger.com,1999:blog-34453028.post-45621027508947211332005-05-02T22:58:00.000+01:002007-05-02T23:15:19.935+01:00

In Web 1.0, a small number of writers created Web pages for a large number of readers. As a result, people could get information by going directly to the source: Adobe.com for graphic design issues, Microsoft.com for Windows issues, and CNN.com for news. Over time, however, more and more people started writing content in addition to reading it. This had an interesting effect—suddenly there was

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