Press

netdecisions wins highly prized VisitBritain contract

The British Tourist Authority has handed what’s expected to be one of the most lucrative contract in new media this year to netdecisions to redevelop its network of VisitBritain.com Web sites.

The deal, worth around £500,000, coincides with this week’s rebranding of the BTA after its merger with the English Travel Council. The new group takes the name VisitBritain, in line with the BTA’s existing Web presence.
Continue reading netdecisions wins highly prized VisitBritain contract…

Media companies back ChildLine for gift ringtones promo

Client: NSPCC / Child Line / Gringtones

Agency: New Brand Media

Flash Animation: Jonathan Porter

Project Scope: Flash Online Advertising

by Alex Donohue, Brand Republic 15-Aug-07, 14:40

Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror.

The mobile ringtone gift programme, called Gringtones, has been set up by ChildLine to raise money for the charity’s work and has so far created downloadable ringtone messages from Ant and Dec and Simon Cowell.
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Text a Monster Microsite

Client: McDonald’s

Agency: Agilisys

Art Direction: Jonathan Porter

Project Scope: Online SMS Mechanics, Web Design

One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as “the largest retail-based mobile marketing promotion ever carried out in Europe.” It also involves a brand that’s quintessentially American - McDonald’s.
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