Smart Connections Business Networking Portal

Client: Harrow Council

Agency: Agilisys

Art Direction: Jonathan Porter

Project Scope: Brand Definition Workshops, Brand Identity, Web Application Design, Marketing

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Text a Monster Microsite

Client: McDonald’s

Agency: Agilisys

Art Direction: Jonathan Porter

Project Scope: Online SMS Mechanics, Web Design

One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as “the largest retail-based mobile marketing promotion ever carried out in Europe.” It also involves a brand that’s quintessentially American - McDonald’s.
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PAB Appointments Corporate Website

Client: www.pabappointments.com

Agency: New Brand Media

Art Direction: Jonathan Porter

Project Scope: Web Design & Development, Content Managment Solution

P.A.B. Appointments are a specialised recruitment firm globally placing high calibre candidates into the specialised recruitment sectors.

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Online Luxury for the Masses

Perhaps with the exception of the high-end auto industry, the discriminating nature of “luxury” and the openness of the Internet seem to clash, leaving most luxury brands trying to figure out how to harness the Net’s incredible reach to consumers while still maintaining a presence of exclusivity.
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The Brand Called You

That cross-trainer you’re wearing - one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying - ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …You’re branded, branded, branded, branded.
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