Smart Connections Business Networking Portal
Text a Monster Microsite
Client: McDonald’s
Agency: Agilisys
Art Direction: Jonathan Porter
Project Scope: Online SMS Mechanics, Web Design
One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as “the largest retail-based mobile marketing promotion ever carried out in Europe.” It also involves a brand that’s quintessentially American – McDonald’s.
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PAB Appointments – Web Design & Development, Content Management Solution
Client: www.pabappointments.com
Agency: New Brand Media
Art Direction: Jonathan Porter
Project Scope: Web Design & Development, Content Management Solution
P.A.B. Appointments are a specialised recruitment firm globally placing high calibre candidates into the specialised recruitment sectors.
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Online Luxury for the Masses
Perhaps with the exception of the high-end auto industry, the discriminating nature of “luxury” and the openness of the Internet seem to clash, leaving most luxury brands trying to figure out how to harness the Net’s incredible reach to consumers while still maintaining a presence of exclusivity.
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The Brand Called You
That cross-trainer you’re wearing – one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying – ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …You’re branded, branded, branded, branded.
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Social Media