Brand Experience Replaces Broadcasting

Online Communities And User Engagement Are The Access Keys

I am having a bit of a ramble around the demise of mass media, why it happened in the first place and how our digital world is impacting on what we consume and how.

So I came across an interesting book by Lizabeth Cohen - Mumford Jones Professor of American Studies, Dept. History Harvard University. Entitled A Consumers’ Republic: The Politics of Mass Consumption in Postwar America.
Continue reading Brand Experience Replaces Broadcasting…

Media companies back ChildLine for gift ringtones promo

Client: NSPCC / Child Line / Gringtones

Agency: New Brand Media

Flash Animation: Jonathan Porter

Project Scope: Flash Online Advertising

by Alex Donohue, Brand Republic 15-Aug-07, 14:40

Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror.

The mobile ringtone gift programme, called Gringtones, has been set up by ChildLine to raise money for the charity’s work and has so far created downloadable ringtone messages from Ant and Dec and Simon Cowell.
Continue reading Media companies back ChildLine for gift ringtones promo…

Think Fleet Brand Development

Client: Think Technology Group

Agency: New Brand Media

Art Direction: Jonathan Porter

Project Scope: Corporate Brand Identity

Think Technology Group is a leading technical consultancy, product design and software development company, specialising in advanced mobile data applications.