netdecisions wins highly prized VisitBritain contract
The British Tourist Authority has handed what’s expected to be one of the most lucrative contract in new media this year to netdecisions to redevelop its network of VisitBritain.com Web sites.
The deal, worth around £500,000, coincides with this week’s rebranding of the BTA after its merger with the English Travel Council. The new group takes the name VisitBritain, in line with the BTA’s existing Web presence.
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