Every point of contact builds the brand. We are very excited to partner with the niche expertise of ‘Switch – Experiential Branding’ already enriching our 360 degree brand view. New Brand Media produced the creative for a recent Sony Ericsson event and shared the experience by delivering online video content to 150 selected Sony Ericsson staff.
Copywriters with an understanding of writing for the web, Search Engine Optimisation and usability are required for expanding social media and blogging initiatives. Read more about Write like a human, think like a robot? »
by Alex Donohue, Brand Republic 15-Aug-07, 14:40
Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror.
The mobile ringtone gift programme, called Gringtones, has been set up by ChildLine to raise money for the charity’s work and has so far created downloadable ringtone messages from Ant and Dec and Simon Cowell.
Read more about NSPCC Online Advertising – Flash Online Advertising »
Late last year, Dan Newman of the Wanganui (New Zealand) School of Design submitted his Master’s thesis on the subject of “Malleable Branding: Realising the Potential of Online Social Networks and User Generated Content” (PDF, 92 pages). It’s not a lightweight read (which is appropriate given its original context), but it does provide a lot of solid background into the effect social media has had on branding in recent years.
Read more about In-Depth Look at Branding and Social Media »
I recently read an insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the “Booth Crawl” event at the opening of the Expo.
Thinking about the future of the social web can be overwhelming – particularly if you look at the quantity of new sites and technologies that are being launched each day. While we may not suffer from the same overfunded hype of the early 2000s, hype is certainly alive and well and I will likely see quite a bit of it tonight at the Expo.
Read more about How 7 Basic Human Needs are Driving the New Social Web2.0 »
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