Account Executive - Integrated Agency

Expanding integrated agency in Chelsea are looking for a bright, enthusiastic graduate with excellent communications, good organisation and time management skills, to work directly with an Account Director. Duties will combine project management and client liaison with an introduction into print, graphics, merchandise materials and general services. Attention to detail as well as a willingness to learn are key.
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Sony Ericsson - Experiential Branding

Every point of contact builds the brand. We are very excited to partner with the niche expertise of ‘Switch - Experiential Branding’ already enriching our 360 degree brand view. New Brand Media produced the creative for a recent Sony Ericsson event and shared the experience by delivering online video content to 150 selected Sony Ericsson staff.

Client: Sony Ericsson

Agency: New Brand Media

Art Direction: Jonathan Porter

Project Scope: Event Branding

Write like a human, think like a robot?

Copywriters with an understanding of writing for the web, Search Engine Optimisation and usability are required for expanding social media and blogging initiatives. Continue reading Write like a human, think like a robot?…

NSPCC Online Advertising

Client: NSPCC / Child Line / Gringtones

Agency: New Brand Media

Flash Animation: Jonathan Porter

Project Scope: Flash Online Advertising

Media companies back ChildLine for gift ringtones promo

by Alex Donohue, Brand Republic 15-Aug-07, 14:40

Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror.

The mobile ringtone gift programme, called Gringtones, has been set up by ChildLine to raise money for the charity’s work and has so far created downloadable ringtone messages from Ant and Dec and Simon Cowell.
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In-Depth Look at Branding and Social Media

Late last year, Dan Newman of the Wanganui (New Zealand) School of Design submitted his Master’s thesis on the subject of “Malleable Branding: Realising the Potential of Online Social Networks and User Generated Content” (PDF, 92 pages). It’s not a lightweight read (which is appropriate given its original context), but it does provide a lot of solid background into the effect social media has had on branding in recent years.
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