Think Fleet - Mini Branding

Think Technology Group is a leading technical consultancy, product design and software development company, specialising in advanced mobile data applications for PDAs, Smartphones and other Microsoft PocketPC, Java and Symbian mobile devices. With clients including Tesco, Exel plc, Computer Cab, Thompson Travel, and Emap, the Think Technology team has a successful track-record in delivering high quality, innovative mobile solutions.

'...advanced mobile data applications for PDAs, Smartphones, PocketPC, Java and Symbian mobile devices'

The Think Technology Group approached newbrandmedia to develop the new ThinkFleet brand identity. The subsequent launch of their revolutionary new product ThinkFleet mini for PDA's and Smart Phones called back Creative Director, Jonathan Porter to design the sub-brand for this new, more accessible application.

• Client: Think Technology Group
• Agency: newbrandmedia
• Art Direction: Jonathan Porter, newbrandmedia

• View Think Fleet Branding

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McDonald's, we're lovin' it

• Client: McDonald's
• Agency: Agilisys
• Art Direction: Jonathan Porter

Agilisys Managed Services is hosting the newly launched McDonald's 'I'm lovin' it' website created by Agilisys' parent company, netdecisions. The website is part of McDonald's global 'I'm lovin' it' brand campaign and www.mcdonalds.co.uk forms a critical channel to communicate the brand's core values to their customers. The netdecisions' team of designers and customer experience definition experts worked closely with McDonald's to create a refreshed, updated website in line with the 'I'm lovin' it' creative framework. Originally developed in the US, the framework's digital identity was adapted by the netdecisions' team to meet the specific requirements of the UK market and to create a user experience that is fun and engaging.

• View Salads Plus Flash Design (McDonald's Corporate Site)

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• Client: VisitBritain
• Agency: Agilisys
• Art Direction: Jonathan Porter

"...one of the most lucrative contracts in new media"

VisitBritain is the official website of the national tourism agency, responsible for marketing Britain worldwide and for developing England's visitor economy. Creative Director, Jonathan Porter lead the creative pitch that won, netdecisions one of the most lucrative contracts in new media in 2003 - The initial deal, worth around £.5m, coincided with the rebranding of the British Tourist Authority to VisitBritain.

Jonathan continued as lead designer of the 'blueprint' design templates for Tridion [PDF], the Content Management System for 34 websites in 19 languages including Japanese, Chinese and other non-Latin character sets.

The creative solution provided full support for internationalization and localization, allowing regional providers to access nationwide and international consumer markets.

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McDonald's push healthy image online

• Client: McDonald's
• Agency: Agilisys
• Art Direction: Jonathan Porter

Fast food chain McDonald's is promoting its healthy eating campaign through two websites which endorse an active lifestyle. The websites were designed by technology and business process service provider Agilisys, which has created an online presence for the 'Go Active! Meal' and the 'YumChums' promotions. Amanda Pierce at McDonald's said: "We have worked with Agilisys for over five years and continue to be impressed with their creative capabilities. We hope that our users will enjoy the site and learn at the same time."

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• View McDonald's Happy Meal Choice Microsite

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NSPCC Corporate Web Design

The project involved an expert audit of the NSPCC's existing site, competitor audit and user profile definition to help the NSPCC refocus its site to key target user groups.

• Client: NSPCC
• Agency: Agilisys
• Art Direction: Jonathan Porter

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