newbrandmedia / portfolio

Think Fleet Branding

Client: Think Fleet Technology Group
Agency: newbrandmedia
Art Direction: Jonathan Porter

Think Technology Group is a leading technical consultancy, product design and software development company, specialising in advanced mobile data applications for PDAs, Smartphones and other Microsoft PocketPC, Java and Symbian mobile devices. With clients including Tesco, Exel plc, Computer Cab, Thompson Travel, and Emap, the Think Technology team has a successful track-record in delivering high quality, innovative mobile solutions.

View Think Fleet Exhibition Branding

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Smart Connections

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Client: Harrow Council
Agency: Agilisys
Art Direction: Jonathan Porter
Services:
Branding Workshops
Brand Identity Design
Smart Connections Web Application Design
Marketing

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Text a Monster Microsite

One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as "the largest retail-based mobile marketing promotion ever carried out in Europe." It also involves a brand that's quintessentially American -McDonald's.

The four-week campaign, which began February 8, was McDonald's United Kingdom's first foray into mobile marketing. It tested the waters with a partner, Disney's Pixar, which was promoting its "Monsters, Inc." animated flick. The online campaign was created by the Agilisys creative team, headed up by Jonathan Porter their Creative Director

The McDonald's UK effort happened in the real world, not a pilot situation. It involved all 1,200 of the restaurants in the country. All large and super-size boxes of fries were emblazoned with a "Monsters, Inc." peel-off window, revealing one of six characters, a code number, and a text-in number. Customers used their phones to send the code to the text-in number and instantly received a message telling them if they won a prize.

The company is supporting the promotion with TV advertising, in-restaurant signage, and a promotion microsite.

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