<?xml version='1.0' encoding='UTF-8'?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/'><id>tag:blogger.com,1999:blog-17058419</id><updated>2007-04-07T10:22:46.738Z</updated><title type='text'>newbrandmedia / portfolio</title><link rel='alternate' type='text/html' href='http://www.newbrandmedia.co.uk/newbrandmedia-portfolio.htm'></link><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default'></link><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.newbrandmedia.co.uk/newbrandmedia-portfolio.xml'></link><author><name>newbrandmedia</name><uri>http://www.newbrandmedia.co.uk/</uri></author><generator version='7.00' uri='http://www2.blogger.com'>Blogger</generator><openSearch:totalResults>5</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><entry><id>tag:blogger.com,1999:blog-17058419.post-112828138435086265</id><published>2005-10-02T19:25:00.000Z</published><updated>2007-03-28T14:00:00.529Z</updated><title type='text'>Text a Monster Microsite</title><content type='html'>&lt;a class="thickbox" href="http://www.newbrandmedia.co.uk/img/portfolio/txtamonster_home-774962.jpg?KeepThis=true&amp;TB_iframe=true&amp;height=470&amp;width=740" alt="Txt a Monster Microsite Design : Jonathan Porter"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://www.newbrandmedia.co.uk/img/portfolio/txt-a-monster.jpg" border="0" alt="txt-a-monster website screenshot" /&gt;&lt;/a&gt;

&lt;p&gt;One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as "the largest retail-based mobile marketing promotion ever carried out in Europe." It also involves a brand that's quintessentially American -McDonald's.&lt;/p&gt;

&lt;p&gt;The four-week campaign, which began February 8, was McDonald's United Kingdom's first foray into mobile marketing. It tested the waters with a partner, Disney's &lt;a href="http://www.pixar.com/"&gt;Pixar&lt;/a&gt;, which was promoting its "Monsters, Inc." animated flick. The online campaign was created by the Agilisys creative team, headed up by Jonathan Porter their Creative Director&lt;/p&gt;
&lt;p&gt;The McDonald's UK effort happened in the real world, not a pilot situation. It involved all 1,200 of the restaurants in the country. All large and super-size boxes of fries were emblazoned with a "Monsters, Inc." peel-off window, revealing one of six characters, a code number, and a text-in number. Customers used their phones to send the code to the text-in number and instantly received a message telling them if they won a prize.&lt;/p&gt;

&lt;p&gt;The company is supporting the promotion with TV advertising, in-restaurant signage, and a promotion microsite.&lt;/p&gt;

&lt;a class="thickbox" href="http://www.newbrandmedia.co.uk/img/portfolio/txtamonster_home-774962.jpg?KeepThis=true&amp;TB_iframe=true&amp;height=470&amp;width=740" alt="Txt a Monster Microsite Design : Jonathan Porter"&gt;View Screenshots&lt;/a&gt;</content><link rel='alternate' type='text/html' href='http://www.newbrandmedia.co.uk/2005/10/text-monster.html'></link><link rel='related' href='http://www.clickz.com/showPage.html?page=978981' title='Text a Monster Microsite'></link><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/112828138435086265'></link><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/112828138435086265'></link><author><name>newbrandmedia</name><uri>http://www.newbrandmedia.co.uk/</uri></author></entry><entry><id>tag:blogger.com,1999:blog-17058419.post-7544620147547668425</id><published>2006-01-12T00:47:00.000Z</published><updated>2007-03-21T14:57:25.061Z</updated><title type='text'>Smart Connections</title><content type='html'>&lt;div style="float: left; margin-right: 10px; margin-bottom: 5px;"&gt;
&lt;a class="thickbox" href="http://farm1.static.flickr.com/143/328983981_d145d75cf0.jpg?v=0" title="Smart Connections Branding, Marketing and Web Design"&gt;&lt;img src="http://farm1.static.flickr.com/143/328983981_d145d75cf0_m.jpg" alt="Smart Connections Brand Identity Design by Jonathan Porter" /&gt;&lt;/a&gt;
&lt;span style="margin-top: 0px;font-size:0;" &gt;  &lt;a href="http://www.flickr.com/photos/91268340@N00/328983981/"&gt;&lt;/a&gt;&lt;a href="http://www.flickr.com/people/91268340@N00/"&gt;&lt;/a&gt;. &lt;/span&gt;
&lt;/div&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Client: &lt;/strong&gt;&lt;a href="http://www.harrow.gov.uk/" target="_self"&gt;Harrow Council&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Agency: &lt;/strong&gt;&lt;a href="http://www.agilisys.co.uk/" target="_self"&gt;Agilisys&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Art Direction: &lt;/strong&gt;&lt;a href="http://www.newbrandmedia.co.uk/contact-newbrandmedia.htm" target="_self"&gt;Jonathan Porter&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Services: &lt;/strong&gt;&lt;/li&gt;&lt;li&gt;Branding Workshops&lt;/li&gt;&lt;li&gt;Brand Identity Design&lt;/li&gt;&lt;li&gt;Smart Connections Web Application Design&lt;/li&gt;&lt;li&gt;Marketing&lt;/li&gt;&lt;/ul&gt;</content><link rel='alternate' type='text/html' href='http://www.newbrandmedia.co.uk/2007/01/smart-connections.html'></link><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/7544620147547668425'></link><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/7544620147547668425'></link><author><name>newbrandmedia</name><uri>http://www.newbrandmedia.co.uk/</uri></author></entry><entry><id>tag:blogger.com,1999:blog-17058419.post-480675884822697895</id><published>2003-03-10T21:51:00.000Z</published><updated>2007-03-10T21:52:38.096Z</updated><title type='text'>Malts.com</title><content type='html'>&lt;div style="float: left; margin-right: 10px; margin-bottom: 5px;"&gt; &lt;a href="http://www.flickr.com/photos/91268340@N00/328983979/" title="photo sharing"&gt;&lt;img src="http://farm1.static.flickr.com/130/328983979_094167dc2d_m.jpg" alt="" style="border: solid 2px #000000;" /&gt;&lt;/a&gt; &lt;br /&gt; &lt;span style="font-size: 0.9em; margin-top: 0px;"&gt;  &lt;a href="http://www.flickr.com/photos/91268340@N00/328983979/"&gt;Malts.com&lt;/a&gt;  &lt;br /&gt;  Originally uploaded by &lt;a href="http://www.flickr.com/people/91268340@N00/"&gt;newbrandmedia&lt;/a&gt;. &lt;/span&gt;&lt;/div&gt;&lt;br clear="all" /&gt;</content><link rel='alternate' type='text/html' href='http://www.newbrandmedia.co.uk/2007/03/maltscom.html'></link><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/480675884822697895'></link><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/480675884822697895'></link><author><name>newbrandmedia</name><uri>http://www.newbrandmedia.co.uk/</uri></author></entry><entry><id>tag:blogger.com,1999:blog-17058419.post-112751493616764041</id><published>2005-09-23T22:35:00.000Z</published><updated>2007-02-28T14:36:27.323Z</updated><title type='text'>Agilisys design team appointed for McDonald's Deli Sandwiches Campaign</title><content type='html'>&lt;p&gt;&lt;a href="http://andrew.eatherington.com/portfolio/?p=6"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://www.newbrandmedia.co.uk/uploaded_images/deli-logo-784629.jpg" border="0" alt="View Agilisys Flash designs" /&gt;&lt;/a&gt;
  McDonald's appoint Agilisys to design the latest online campaign for Deli Sandwiches. 
&lt;a href="http://andrew.eatherington.com/portfolio/?p=8" target="_self"&gt;View Agilisys Flash designs&lt;/a&gt;&lt;/p&gt;</content><link rel='alternate' type='text/html' href='http://www.newbrandmedia.co.uk/2005/09/agilisys-design-team-appointed-for.html'></link><link rel='related' href='http://andrew.eatherington.com/portfolio/?p=8' title='Agilisys design team appointed for McDonald&apos;s Deli Sandwiches Campaign'></link><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/112751493616764041'></link><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/112751493616764041'></link><author><name>newbrandmedia</name><uri>http://www.newbrandmedia.co.uk/</uri></author></entry><entry><id>tag:blogger.com,1999:blog-17058419.post-4978786534982517222</id><published>2007-01-10T22:05:00.000Z</published><updated>2007-01-29T22:36:25.357Z</updated><title type='text'>Think Fleet Branding</title><content type='html'>&lt;a class="thickbox" href="http://farm1.static.flickr.com/135/329203969_62b0b0a1f4.jpg?v=0?KeepThis=true&amp;amp;TB_iframe=true&amp;amp;height=470&amp;amp;width=740" title="Think Fleet Branding"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://farm1.static.flickr.com/135/329203969_62b0b0a1f4_m.jpg" alt="Think Fleet Brand Identity Design : Jonathan Porter" /&gt;&lt;/a&gt;
&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Client: &lt;/strong&gt;Think Fleet Technology Group&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Agency: &lt;/strong&gt;newbrandmedia&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Art Direction: &lt;/strong&gt;Jonathan Porter&lt;/li&gt;
&lt;/ul&gt;
&lt;span&gt;Think Technology Group is a leading technical consultancy, product design and software development company, specialising in advanced mobile data applications for PDAs, Smartphones and other Microsoft PocketPC, Java and Symbian mobile devices. With clients including Tesco, Exel plc, Computer Cab, Thompson Travel, and Emap, the Think Technology team has a successful track-record in delivering high quality, innovative mobile solutions.&lt;/p&gt;
&lt;div class="thicklinkpost"&gt;
&lt;ul&gt;&lt;li&gt;&lt;a class="thickbox" href="http://farm1.static.flickr.com/135/329203969_62b0b0a1f4.jpg?v=0?KeepThis=true&amp;amp;TB_iframe=true&amp;amp;height=470&amp;amp;width=740"&gt;View Think Fleet Exhibition Branding&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;</content><link rel='alternate' type='text/html' href='http://www.newbrandmedia.co.uk/2007/01/think-fleet-branding.html'></link><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/4978786534982517222'></link><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/17058419/posts/default/4978786534982517222'></link><author><name>newbrandmedia</name><uri>http://www.newbrandmedia.co.uk/</uri></author></entry></feed>