McDonald's Big Mac Meal Tracks

The worldwide promotion of McDonald's Big Mac Meal Tracks allows customers the chance to redeem an access code printed on the sandwich carton for a song of their choice at Sony's online music store. "Music continues to be at the forefront of our leadership-marketing strategy" Larry Light, McDonald's Corporation president and chief marketing officer, said in announcing the Big Mac initiative.

"...the old structure associating music and branding is crumbling, being replaced and opening up the marketing charms of music to a whole new roster of players."

Join the choir. As music is increasingly digitized and democratized, the old structure associating music and branding is crumbling, being replaced and opening up the marketing charms of music to a whole new roster of players. A growing number of brands that started out with no connection to music are rushing in, using tunefulness to build their brands in a still-proliferating variety of ways. Traditional music retailers are going down the drain. And the game has changed markedly even for record labels and their acts.

• Client: McDonald's
• Agency: Agilisys
• Art Direction: Jonathan Porter

• View McDonald's Big Mac Meal Tracks Microsite Design

VisitBritain, voted the 'World's Leading Tourism Authority Internet Site'

• Client: VisitBritain
• Agency: Agilisys
• Art Direction: Jonathan Porter

VisitBritain - www.visitbritain.com, the website developed by Agilisys, is voted 'The World's Leading Tourism Authority Internet Site' at the World Travel Awards

"...voted the World's Leading Tourism Authority Internet Site"

Agilisys, part of the Netdecisions Group, the leading technology and business process service provider, is delighted to announce that www.visitbritain.com - the official website for travel to Britain - has been voted the World's Leading Tourism Authority Internet Site at the World Travel Awards Gala Ceremony. The award-winning website built by Agilisys, faced intense competition from other nominees including Germany, Thailand, and the previous year's winner, Australia. The awards are designed to acknowledge and celebrate excellence in the world's travel and tourism industry, and were presented at a ceremony attended by hundreds of leaders from the industry, along with an audience of thousands watching via a live webcast. Over 2.5 million voting forms were broadcasted to over 150,000 frontline agencies and 80,000 travel agencies worldwide.

"We are honoured to have our work recognised with such a prestigious award..."

Ian Griffin, Head of Travel and Tourism at Agilisys commented, "We are honoured to have our work recognised with such a prestigious award. We have worked very hard over the past year alongside the team at VisitBritain to deliver a site which we believe is world-class, and we are delighted to receive this endorsement from travel professionals across the globe." The work completed by Agilisys included an overhaul of functionality, design and content on VisitBritain's global consumer websites, using Microsoft .NET technology in conjunction with the Tridion content management solution. For more information please see: Agilisys News