P.A.B. Appointments are a specialised recruitment firm globally placing high calibre candidates into the specialised recruitment sectors.
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Think Technology Group is a leading technical consultancy, product design and software development company, specialising in advanced mobile data applications for PDAs, Smartphones and other Microsoft PocketPC, Java and Symbian mobile devices. With clients including Tesco, Exel plc, Computer Cab, Thompson Travel, and Emap, the Think Technology team has a successful track-record in delivering high quality, innovative mobile solutions.
'...advanced mobile data applications for PDAs, Smartphones, PocketPC, Java and Symbian mobile devices'
The Think Technology Group approached newbrandmedia to develop the new ThinkFleet brand identity. The subsequent launch of their revolutionary new product ThinkFleet mini for PDA's and Smart Phones called back Creative Director, Jonathan Porter to design the sub-brand for this new, more accessible application.
"McDonald's United Kingdom's first foray into mobile marketing."
One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as "the largest retail-based mobile marketing promotion ever carried out in Europe." It also involves a brand that's quintessentially American -McDonald's.
The four-week campaign, which began February 8, was McDonald's United Kingdom's first foray into mobile marketing. It tested the waters with a partner, Disney's Pixar, which was promoting its "Monsters, Inc." animated flick. The online campaign was created by the Agilisys creative team, headed up by Jonathan Porter their Creative Director
The McDonald's UK effort happened in the real world, not a pilot situation. It involved all 1,200 of the restaurants in the country. All large and super-size boxes of fries were emblazoned with a "Monsters, Inc." peel-off window, revealing one of six characters, a code number, and a text-in number. Customers used their phones to send the code to the text-in number and instantly received a message telling them if they won a prize.
"It tested the waters with a partner, Disney's Pixar
The company is supporting the promotion with TV advertising, in-restaurant signage, and a promotion microsite.
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"...one of the most lucrative contracts in new media"VisitBritain is the official website of the national tourism agency, responsible for marketing Britain worldwide and for developing England's visitor economy. Creative Director, Jonathan Porter lead the creative pitch that won, netdecisions one of the most lucrative contracts in new media in 2003 - The initial deal, worth around £.5m, coincided with the rebranding of the British Tourist Authority to VisitBritain.
Jonathan continued as lead designer of the ‘blueprint’ design templates for Tridion [PDF], the Content Management System for 34 websites in 19 languages including Japanese, Chinese and other non-Latin character sets.
The creative solution provided full support for internationalization and localization, allowing regional providers to access nationwide and international consumer markets.
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